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FOR IMMEDIATE RELEASE

NATICK, MA USA December 04, 2014

COGNEX REVS UP 2-D BARCODE READING

Read 2-D matrix and challenging DPM codes even without visible perimeters

Cognex Corporation (NASDAQ: CGNX), the world's leader in machine vision, today announced its PowerGrid™ technology, a texture-based location algorithm that takes a unique, inside-out approach to reading 2-D matrix and Direct Part Mark (DPM) codes. While conventional feature-based algorithms start by locating the finder pattern, Cognex’s PowerGrid technology looks for a pattern of alternating light and dark modules within the code.

PowerGrid technology dramatically increases read rates in 2-D barcode-reading applications where a part’s geometry, poor lighting, occlusion, or print-registration errors make it difficult to capture an image of the entire code. Unlike previous solutions, PowerGrid technology can locate and read codes even when they exhibit significant damage to or complete elimination of the finder pattern, clocking pattern, or quiet zone.

“Even though 2DMax® software set the standard for performance in industrial ID for the most challenging 2-D barcodes, Cognex is constantly seeking opportunities to improve our decoding algorithms,” says Carl Gerst, Senior Vice President, ID Products. “After analyzing images of codes that we couldn’t read, we determined that a high percentage showed significant finder pattern, clocking pattern, or quiet zone damage. Leveraging our 30+ years of vision experience, our engineers came up with a completely new and innovative technique that can find and read these codes without relying on the finder pattern. The result is nothing short of incredible.”

Cognex’s PowerGrid technology is now available on the X models of the DataMan® 300 series fixed-mount barcode readers.

About Cognex Corporation

Cognex Corporation designs, develops, manufactures and markets a wide range of image-based products, all of which use artificial intelligence (AI) techniques that give them the human-like ability to make decisions on what they see. Cognex products include machine vision systems, machine vision sensors and barcode readers that are used in factories and distribution centers around the world where they eliminate production and shipping errors.

Cognex is the world's leader in the machine vision industry, having shipped more than 2 million image-based products, representing over $6 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe and Asia. For details visit Cognex online at www.cognex.com.

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